Donuts that convert as well as they taste

A full Shopify redesign for Kristoffer Quibette's donut brand — new layout, new visual direction, and a faster path from browse to buy.

Challenges

The old site wasn't keeping up with the brand. The checkout flow added friction right where customers were ready to buy, the design didn't match how premium the product actually is, and every small change meant waiting on a developer — slow to launch, and slower to iterate on afterward.

Outcomes

A full rebuild — new layout, new visual direction, and a streamlined path from product page to purchase. Every section was built to be edited directly in Shopify, so day-to-day changes never have to wait on a developer.

• A faster, more streamlined checkout
• A brand refresh that matches the product
• A site the team can update themselves, with no developer required
• A quick turnaround, from kickoff to launch

"Sudip was professional and was able to get our Shopify website redesign live quickly. Sudip was very responsive and communicated quickly. Whenever, we needed a change or bug fix, he addressed those quickly. He made sure our website was customized to our needs, including the ability to make changes and updates internally. That's important to us, so we aren't reliant on a developer for minor website changes. The fact that he did that shows his commitment to serving his clients. I highly recommend Sudip for website development work."